In order to have your product seen on the world's largest online marketplace, a listing must be discoverable for the desired targeted audience. After we list your products on Amazon, we do a thorough ‘keyword analysis’ to guide as many buyers as possible to your product page. Once a product listing is set-up, we perform an extensive keyword analysis to create SEO enhanced copy. We ensure content is organically indexed against Amazon's A9 algorithm to ensure your products are discoverable and can be found by the buyer.
If a buyer clicks through to your product listing, we have a chance to convert this click into a sale. The listing page can be used to strengthen branding and reinforce the attributes of your products in the hopes of increasing your conversion rates.
A+ content and fully functional Amazon branded stores allow the brand to maximise and reinforce your brand tone and messaging as well as showcasing your product portfolio to your target audience. However, brands will need to be registered with Amazon Brand Registry in order to create and upload this specific type of content.
Based on our detailed analysis, we implement our recommendations to improve your Amazon product page content, focusing on SEO research and optimisation, category browse nodes, keyword research and product page variations.
Assets are crucial to a product page listing, which include main images, lifestyle images and key feature/mobile hero images. For brands on Vendor Central, they have the opportunity to enrol products into the Amazon Vine program to generate product reviews. For brands on Seller Central (marketplace), they can generate reviews through ERP (Early Reviewer Programme).